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Brand History
2018
Selected into the Growing of the Great Brand
2017
A series of activities (marketing, promotion and grand ceremony) were held to celebrate the 30th anniversary of founding of Lilanz
2016
Lilanz light business series was launched
2015
“Chen Daoming's Journey of Simplicity in Northern Europe”
2014
Celebration for the 5th anniversary of listing was held in Hong Kong.
2013
“Listed Company with Biggest Growth Potential in China's Clothing Industry”
2012
Meditation 2012” Fashion Show in Beijing Fashion Week
2011
A brand-new fashion office building was completed
2010
Made a debut on the stage of Beijing Fashion Week on March 28
2009
Selected as a national name card in the 60th anniversary of the People's Republic of China in May
2008
Participated in Tokyo Fashion Week in September
2007
Mr. Ji Wenbo became the full-time Chief Designer of Lilanz.
2006
Lilanz Xiamen was established.
2005
Lilanz China was established.
2004
Regular & Medium
2002
Mr. Chen Daoming was invited to be the brand spokesman.
2001
Regular & Medium
2000
Regular & Medium
1998
Regular & Medium
1995
Regular & Medium
1990
Regular & Medium
1987
Regular & Medium
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2018
Selected into the Growing of the Great Brand
Selected into the Growing of the Great Brand
2017
A series of activities (marketing, promotion and grand ceremony) were held to celebrate the 30th anniversary of founding of Lilanz
A series of activities (marketing, promotion and grand ceremony) were held to celebrate the 30th anniversary of founding of Lilanz.
Lilanz helped Jinjiang City to bid for the Gymnasiade Schools Summer Games 2020 (International School Sports Federation inspected Lilanz President Wang Liangxing went to Sardinia, Italy to witness the time of honor together with the governmental delegation of Jinjiang City)
Lilanz helped 2017 CFA Cup Final (Shanghai Greenland Shenhua Football Club, Shanghai SIPG Football Club)
New-generation terminal space image upgrade (the concept of Chinese Go and checkerboard was used)
From June 27 to July 2, 2017, the elite team of Lilanz gathered in Inner Mongolia to hold a study meeting titled
In late July, Pattern – 2017 Lilanz Training Conference in Zhengzhou, Henan was held
Organized the online selection competition of I Am a Stylish Man
Lilanz Year-end Welfare Fair lasted for 2 months, driving the surrounding economic development.
Sichuan Annual Closing Meeting Investment on the Future
First Director-level Meeting in Hangzhou
2016
Lilanz light business series was launched
In March 2016, the annual report of 2015 was disclosed, and Our Chairman announced at the meeting in Hong Kong that, from autumn of 2016, Lilanz would launch a small quantity of women's wear products in the market every quarter.
Lilanz light business series was launched. Facing the changing consumer demands and following our philosophy of simplicity, Lilanz developed “light business” series products in 2016, advocated the “simple fashion” style, and provided high-quality and high-taste commuting clothes, in order to satisfy the “simple and fashionable” improved dress demands of generations after 80s and 90s. Mainly facing the cities like Beijing, Shanghai, Tianjin and Ningbo, Lilanz is expected to open 300 to 400 stores by 2020. In late May of 2016, the first light business flagship store of Lilanz was opened in Wanda Mall in Nanchang, Jiangxi. On October 6, 2016, the light business flagship store of headquarters in Jinjiang was put into business formally.
In late June of 2016, the leaders from the Board of Directors of Lilanz Group led the national general agents and sub-agents to Guizhou for store inspection, exchange and learning.
In the first half year of 2016, Internet marketing center was established, formally blowing the horn of applying the Internet thinking to the retail terminal of physical store.
At the end of 2016, Lilanz terminated the spokesman cooperation relationship lasting for 15 years with Mr. Chen Daoming.
2015
“Chen Daoming's Journey of Simplicity in Northern Europe”
Sponsored “Van Gogh Alive” Multimedia Exhibition
Sponsored 2018 FIFA World Cup Qualification in Asia
The construction of Lilanz Cultural and Creative Park was started
Ordering data realized a growth against trends for multiple times
A small part of women's wear products of Lilanz were launched for trial in winter of 2015
“Chen Daoming's Journey of Simplicity in Northern Europe”
2014
Celebration for the 5th anniversary of listing was held in Hong Kong.
Lilanz was selected as one of the Top 500 Asian Brands.
brand with sense of design, sense of fashion, sense of quality, high taste and maximum performance cost
Celebration for the 5th anniversary of listing was held in Hong Kong.
Put forward the 2014-2018 five-year strategic plan, aiming to create an international men's wear
2013
“Listed Company with Biggest Growth Potential in China's Clothing Industry”
Put forward the strategy “quality improvement rather than price increase”
One of “China's 500 Most Valuable Brands” in the 10th China's 500 Most Valuable Brands in 2013
“Top 10 Most Competitive Enterprises in China's Clothing Industry”
2012
Meditation 2012” Fashion Show in Beijing Fashion Week
Top 10 Most Valuable Menswear Brand in China's Private Sector and Most Valuable Private Sector Brand in China (Top 100) on Hurun's Most Valuable Chinese Brands 2012 International research & development team was set up
Meditation 2012” Fashion Show in Beijing Fashion Week
“Best Creative Design Award of Brand China”
2011
A brand-new fashion office building was completed
The cornerstone laying ceremony of Lilanz Cultural and Creative Park was held and Lilanz Cultural Corridor was unveiled
A brand-new fashion office building was completed, and a fashion revolution of Lilanz from top to bottom was started
Lilanz won the award “The Most Promising Newly Listed Companies of China”
2010
Made a debut on the stage of Beijing Fashion Week on March 28
Made a debut on the stage of Beijing Fashion Week on March 28
2009
Selected as a national name card in the 60th anniversary of the People's Republic of China in May
Listed successfully in Hong Kong on September 25, formally entering into the international capital market
Selected as a national name card in the 60th anniversary of the People's Republic of China in May
2008
Participated in Tokyo Fashion Week in September
The new logo “Lilanz” was launched, laying the foundation for brand internationalization.
Participated in Tokyo Fashion Week in September
Lilanz Retail Management College was established in May.
Selected by Forbes as one of “China Best Small & Medium-sized Enterprises”
2007
Mr. Ji Wenbo became the full-time Chief Designer of Lilanz.
In January 2007, Lilanz attended Milan Fashion Week on behalf of Chinese men's wear for the first time
Mr. Ji Wenbo became the full-time Chief Designer of Lilanz.
Selected by Forbes as one of “China Best Small & Medium-sized Enterprises”
2006
Lilanz Xiamen was established.
Lilanz Xiamen was established.
MANHUNT International 2006, the largest international competition for top male models, was sponsored.
2005
Lilanz China was established.
Lilanz China was established.
2004
Regular & Medium
Advertisement marketing was carried out during the Olympic Games on CCTV, enabling
2002
Mr. Chen Daoming was invited to be the brand spokesman.
The slogan of “Simple Yet Sophisticated” was put forward and Mr. Chen Daoming was invited to be the brand spokesman.
2001
Regular & Medium
Mr. Ji Wenbo became the Design Counselor of Lilanz
2000
Regular & Medium
The new concept of “business and casual” was brought forward for the first time.
1998
Regular & Medium
The strategy of entering the markets outside Fujian was implemented and franchising was initiated.
1995
Regular & Medium
Lilanz (Fujian) Fashion Clothing Co., Ltd. was established.
1990
Regular & Medium
The Brand of Lilanz was registered.
1987
Regular & Medium
Lilanz started the production and wholesale of men's clothing.
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